Sleep, Europe’s hotel design and development event, returns to the Business Design Centre in London on 21-22 November, with an exhibition of over 150 national and international suppliers, a Conference featuring some of the foremost influencers shaping global hospitality, the Sleep Set design competition, and Spaces, which showcases products in specially designed hotel environments.

The event is recognised for successfully focusing on issues which tap into emerging hospitality design trends, and this year the chosen theme is ‘Loyalty: Lessons in Love.’ In a unique collaboration with Ipsos Loyalty, the global leader in customer experience, satisfaction, and loyalty research, Sleep 2017 will consider how to create captivating experiences that connect with people emotionally, sow the seeds for enduring memories and, ultimately, make guests fall in love with the hotel.

“Sleep is a community of boundary-pushing innovators and design philosophers who are intuitively aware of how spaces affect human nature,” explained Joel Butler, Brand Director of Sleep, reflecting on the theme. “Sleep 2017’s theme plays to this strength. Whether family, friends, colleagues, or hotel guests, the qualities of loyalty and love speak to every person’s desire to feel valued. At this year’s event, visitors will learn how design can spark feelings of wellbeing and love, which in turn creates cherished experiences that guests seek to recapture.”


The Exhibition

With 32% of exhibitors coming from Italy, France, Germany, Portugal, Denmark, Holland, and the USA, amongst other countries, this year’s exhibition is more international than ever before.

Sleep has always attracted a loyal fan base, which is reflected in the fact that one third of those showing this year are returning exhibitors. Familiar names this year include Loloey, Chelsom, Phillip Jeffries, Fabbian, Perrin & Rowe and GROHE, Sleep’s Foundation Sponsor for the past ten years.

“GROHE has been a key partner of the Sleep Event since its inception,” said Marc Gilbert, GROHE’s Vice President Projects EMEA. “We all know that being loyal to the right partner is rewarded in so many ways over the years, so we think it is very apt that the theme for this year is based on loyalty as we look forward to another successful year.”

Among Sleep’s 2017 newcomers are classic British brand ercol, which has been steadily turning its attention on the hospitality sector, Czech Republic lighting designer Sans Souci, and French bathroom brand THG Paris. Such is the status of Sleep that many companies, both the old-hands and the debutants, use Sleep as their platform to launch new collections. This year, expect to find the first ever carpet collection by Kelly Hoppen MBE, designed and manufactured in collaboration with Brintons, two new spectacular technology-enabled glass lighting fixtures from Sans Souci, and seven new ranges from Designers Guild including vinyl textured wallcoverings, upholstery jacquard weave, and the reissue of Varese, a plain cotton velvet.

Other new launches will come from British lighting brand Chelsom, who will be previewing a selection of standout pieces from its new collection, and Italy’s Fabbian, who will be launching METROPOLE, a system which uses textiles and integrated LEDS to create feature room dividers and acoustic buffers.

In the bathroom arena, THG Paris will be presenting collections from its Contemporary Style range, including Collection O developed in partnership with Studio Putman and Christofle, and Le 11, designed by Alberto Pinto. VitrA will also be showcasing its new Water Jewels Basin and Miniworx Tiles for the first time in the UK.

Other highlights to look out for include Ligne Roset, at Sleep for the first time, and showing four design-led ranges targeted at the hospitality industry, including Amémdé, Humphrey, and Oxydation, alongside its MOLD light, designed by Ukrainian industrial designer Kateryna Sokolova, founder and creative director of SOKOLOVA design studio.


Engaging Spaces

Introduced in 2016, the 19 showcases will be located just under the Sleeper Bar and will see suppliers such as 10DEKA, Bushboard, Crosswater, Fabio Alemanno, Roca UK, CaberlonCaroppi, and YPRT, create inspiring installations ranging from bathrooms to wet rooms, lobbies and outdoor spaces. The stands offer design inspiration for indoor and outdoor environments by allowing visitors to experience collections in specially created hotel settings.

Highlights include Milan-based interior design firm CaberlonCaroppi Studio, whose stand will present Daydream, their new vision for hospitality design. Located above the bed, Daydream is a new technology called a ‘techno-window,’ which features a series of playful moving images sourced from different locations and environments, including trains, moving landscapes, and a luxury ocean liner. With travel at its heart, Daydream seeks to create a new kind of ‘hospitality experience’ and is the result of several years of research and trial.

In the technology space, newcomer Bang & Olufsen will be demonstrating its latest products targeted specifically at the hospitality sector, including its new BeoSound Shape, which will form part of its installation in the Spaces showcases. BeoSound Shape is a fully scalable and modular wireless audio system designed with acoustics in mind and therefore ideal for environments such as hotel lobbies and restaurants. Bang & Olufsen will also be presenting BeoVision Horizon, a 40” and 48” UHD television, hotel branded remote controls, and a wide range of guest room Bluetooth audio systems.


Sleep Talking: The Conference

The two-day, free-to-attend Conference will be packed with the foremost influencers shaping global hospitality, debating the challenges and aspirations driving the industry, and tapping into the undercurrents shaping its future.

The opening keynote will be from Tristan Auer, whose work includes Hôtel de Crillion and Hôtel Les Bains, both in Paris. He describes his objective as being to create spaces for fabulous moments. “I see my role as similar to that of a tailor’s but instead of couture, I design spaces to help people feel beautiful,” he commented.

Day two will see architect Eero Koivisto, the co-founder of Stockholm design practice Claesson Koivisto Rune, talk about projects such as Hotel Zander K and Hotel Bergen Børs, to illustrate how architecture and design can work harmoniously to create spaces with abstracted and honest Scandinavian beauty.

Principals of Singapore-based WOW Architects | Warner Wong Design, Maria Warner Wong and Chiu Man Wong, will be in conversation with conference moderator Guy Dittrich, with a session called ‘New Concepts of Luxury,’ where they will discuss their thoughts on the responsibilities of designers to create new meaning in hotel luxury.

Other Conference sessions include ‘The Post Cool Hotel,’ with Henrietta Thompson, editor-at-large of Wallpaper*, Hannah Carter Owers, director of Universal Design Studio, and James Soane director of Project Orange, and ‘Slow Design,’ a discussion between Ilse Crawford of Studio Ilse, Quentin Dante from STUDIO Q, Indonesia, and Motti Essakow, founder of Rhythms by Design, UK.

The ever-popular end of day Development Roundtables will also be returning this year on day one. Hosted by Benjamin West’s Managing Director Daniel Englender, these sessions offer the chance to talk with top professionals from the hotel development, owner, investor, and operator sectors. Table hosts will include Blanche Van Berckel from Fairquest and Partners, Daniel Johannsen from Campbell Gray Hotels, Florian Kollenz from 25hours, and CBRE Hotels’ Jane Lees.


Sleep Set Inspiration

The Sleep Set translates the year’s theme into physical form with leading design companies creating concept installations that range through the deeply allusive and deconstructed to the immaculately detailed and essentially hotel-ready rooms. Structured as a competition while approached as a collaborative exploration, the Sleep Sets this year reflect global reach and cross-disciplinary experience with the four participants bringing a spectrum of cultural, geographic, and industry perspectives to the mix. They are Stonehill Taylor, the hospitality-focused architecture and design studio from New York City, London-based MKV Design, Il Prisma, with studios across Italy and in London, and 1508 London. The winner will be announced at lunchtime of Day Two.


Raising the Bar

Design and architecture studio Sundukovy Sisters will be bringing their unique brand of bold and idiosyncratic design to London by way of the pop-up Sleeper bar. Following in the wake of several award-winning Sleeper Bars conceived by international design practices over recent years, sisters Olga and Irina Sundukovy’s reputations for creating the trend-setter venues on the Moscow wining-and-dining scene promises to ‘raise the bar’ yet again at Sleep this year.

This year’s theme, ‘Loyalty: Lessons in Love,’ was embraced by the sisters, whose own declared mission is to work only with clients and on projects they love, where they can expand the boundaries of design and do something new and distinctive.

“Our design for the Sleeper Bar will emphasise the importance of human interaction in eliciting loyalty; not only loyalty between people but loyalty between the brand and individuals,” said the sisters. “We will be using reflection and light to suggest the infinity of mankind while capturing the inner world of each guest in a moment of time. Loyalty is born out of our inner and outer worlds coming together.”

For more information and complimentary registration, visit   

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